As Alberta, and Canada, finally begins reopening you might find yourself wondering what you can do to get back to business. It doesn’t take much but there’s a few changes you can make to make your customers not only feel more at ease but feel confident they can get their work done safely. Your customers are ready to get back to you they just need to know you’re ready to do business. If you’re still getting the hang of the new normal here’s a few ideas to get paid!
Give your site a facelift
This time has been rough, some businesses have been closing, others suffering financially but as things return to normal your customers need to know that not only are you ready for them to return you’re not slowing down just because of a few bad months. The quickest way to reach your customers is with a website update either a complete makeover or just a small update or banner to let them know you’re open for business. If anything has changed in the way you do business now, new hours, staff changes, or extra sanitation procedures you can use this as an opportunity to update your website and get the message that you’re open and safe to new and future customers.
Update your social media presence
Facebook, Twitter, Instagram, and more are all huge for businesses right now. With less people visiting store fronts and shopping online the quickest and cheapest way to market your business is through gaining followers on your accounts. This helps people know you’re legit and gives you a direct access to their eyes when it comes to upcoming specials and announcements. Start by creating an account on any social media site and start driving your customers to like or follow you. It doesn’t matter if you only update once a week or even once a month most people once following you will not unsubscribe keeping you and your customers connected.
Special Offers
Got any upcoming deals or specials? Advertise these on your website. Add a banner and make a big splash. More eyes on your site the more you can sell to your customers. Using social media or our online business tools you can schedule deals weeks ahead of time so you’re not left scrambling to run an advert at the last moment. Most new customers become returning customers and hooking them in with a deal is the perfect way to make an impact. Make sure you get seen.
Take Payments Online
If you’re new to the world of online business you might not know just how easy it is to setup an online store or even just accept payments online. With a simple form you can get your customers to send you their payments quickly and easily. Now more than ever customers are expecting businesses, especially services, to take wireless transfers. Cashless is becoming more normalized to the point where if you’re not taking card it will effect if people do business with you or someone that does. Setting up online payments is quick and simple with only a small fee per transaction. We at ABWeb already use a similar system for years; our cashless payment options are our most used and most lucrative.
Offer Curbside Pickup
Customers are still weary of walking in to a store so why not offer curbside pickup? It’s a small but effective way to offer piece of mind. If the customer can call ahead and pay online (see above) all you need to do is offer to transport their purchase to their vehicle. This is just another great tool to keep customers feeling safe and secure. If you’re already offering curbside pickup make sure they know about it by posting on your website!
Newsletters
One of the oldest forms of communicating to your clients but highly effective. Typically customers that subscribe to your newsletters are looking for more from you. Having targeted emails sent right to their inboxes means eyes will be on your business from the people that want to see it. A short newsletter once a month can be great for keeping customers informed of any upcoming changes and deals they might have missed. Setting up an online newsletter is quick and easy.
Of course if you need any help with the above or just have a question about running your business during COVID please feel free to contact us today at 780-826-8534 and we’ll be happy to help in any way we can. Remember we’re all in this together, let’s make it work!
