A responsive website means it’s a site that adapts to screen sizes across different devices. It is also referred to as a mobile-friendly website. Depending on the width and orientation of your device’s screen, a responsive website will flow and respond accordingly.
What does a responsive website look like?
You can test to see if a website is responsive by going into your browser tools and adjusting the width. Follow these steps depending on your desktop browser:
Google Chrome, Edge, and Firefox:
- Press F12 on your keyboard (Some computers will require you to use the Fn key)
- Press ctrl+shift+m (Cmd for Mac users)
- Click and drag the screen size left and right to see how a site flows. If there’s no change, the site is not responsive.
Examples of sites that are responsive:
Examples of sites that are not responsive:
Notice how these sites are not moving or some of the text images are cut off.
Why should you have a responsive site?
A responsive site improves the overall look of your site as well as speed, SEO, and user experience. Compared to a website that isn’t designed for multiple screens, a responsive site has smaller optimized images that decrease loading times. You’ll also notice that text is much smaller on a non-responsive site, making the user have to zoom in on their device to read properly. This is a BAD user experience. After all, you want people to stay on your site to browse products and services.
Overall, a responsive website means:
Better user experience:
People are more likely to stay on your website because it will be easier to use.
Decreased loading times:
Smaller images optimized for mobile devices means your site will load faster on mobile devices.
Ranking higher in Google:
Google has moved to mobile-first indexing. This means it’s going to rank your website based on how it looks on mobile.
Increased Time Spent on your Website:
Users are more likely to stay on your website with a mobile-friendly website design. Another bonus to your site’s SEO.
Cost and Time Savings:
Mobile-friendly websites are easier to update and manage therefore you are spending less to update your website. Not to mention, saving time.
Better Chances of Referrals:
Increase the chance of users referring your website to others. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
Who uses mobile-friendly websites?
Over 50% of users are navigating websites on their mobile devices. In this modern-age, your website should be optimized for mobile as that’s almost half of your potential customers. Just like you would in-store, offering great customer service comes with a great experience. The same logic applies to your website.
How do you make a responsive website?
With tons of resources and services online, it might be overwhelming on where to start building your responsive website. At AB Web, we provide a free quote to get you started and answer all your questions. We have over 10 years of experience working with mobile-friendly websites and are professionals in SEO. Contact us today to build your website.